Vimeo is taking a step toward becoming the Instagram of videos with its introduction of more than 500 “Hollywood-style effects” that users can add to their videos. These “Looks” are essentially filters and effects to enhance the appearance of videos on Vimeo. They come courtesy of a partnership with Vivoom. “With instant previews, you can […]

Groupon isn’t the only daily-deals company that’s having a bad day. Today it was revealed that LivingSocial has canceled performance bonuses for 2012 for all its employees, after the company failed to meet financial targets. Amazon’s 10-K filing showed that LivingSocial posted a net loss of $650 million in 2012. The company’s employees are still […]

The sad times continue for Groupon, despite the recent optimism. The daily-deals company has announced its fourth-quarter and fiscal year 2012 results, which include fourth-quarter revenue of $638.8 million, up 30 percent year-over-year. However, Groupon reported a net loss of $81.1 million, or 12 cents per share. This was worse than the expected loss of […]

BlueGlass and Marketo have joined forces to create an infographic walking us through the evolution of modern marketing automation, from its early stages in the early 20th century to its upright-walking version today. “Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can […]

Today NimbleCommerce, an enterprise offers and promotions platform, announced a technology partnership with Google Offers. In short, the partnership enables e-commerce publishers the ability to share offers on NimbleNetwork and Google Offers with a single click. “To submit deals to Google Offers, publishers create deals within the NimbleNetwork and set parameters for how many vouchers […]

Earlier this month, Daryl Colwell, senior vice president at MediaWhiz, led a session titled “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility” at Online Marketing Summit in San Diego. The in-depth presentation asserts that “Content marketing educates prospects and gets them to realize that you are the best option for […]

A new piece of research from professors from Georgia Tech and the University of Michigan has some keen insights into how to gain more followers on Twitter. The longitudinal study looked at 507 Twitter users and half-a-million of their tweets during the course of 15 months. “Followers are Twitter’s most basic currency,” the report says. […]

Social media gets a lot of buzz in the marketing world, but small-business owners might need some more convincing. According to a report from Bank of America, 32 percent of small-business owners said social media is an effective marketing tactic in October, down from 42 percent in April. This places social media behind word-of-mouth and […]

E-Commerce publishers using NimbleCommerce solutions now have one-click access to Google Offers distribution. SANTA CLARA, CA Feb. 27, 2013

Lead Liaison, a provider of Web-based revenue-generation software for B2B marketing and sales, has created an infographic to help small to midsize companies that are having difficulty managing their lead-generation process. Here are some of the highlights: –