Author

  • Nielsen//NetRatings: Search is Fine

    Contrary to earlier reports by comScore Media Matrix, Nielsen//NetRatings indicated that search volume actually increased 39% in January compared to the prior year. ComScore’s findings indicated that search grew at just 11%…

  • AIM Now Open

    On Monday, AOL announced that it would make its popular instant messenger service open to software and service developers, who will now be able to create new and customized versions of AOL Instant Messenger (AIM). AOL will…

  • The Price Fallacy

    Wal-Mart sold more than three-hundred billion dollars worth of goods last year, in other words, almost one-billion dollars per day in revenue. On any day, the company will earn more than the yearly revenue of Advertising.com, ValueClick…

  • The Price Fallacy – Economics of Lead Generation

    Each day, people like myself receive countless requests to promote a particular cost per acquisition offer. Those pitching the offers all too often give in to the temptation to point out how the offer has an unlimited budget. That is…

  • Agencies

    Viactiv Wraps Rewards with Cause Marketing

    Women can get a little something extra with their calcium supplements starting this week.

  • Agencies

    How Atlantic Records Tuned Up its Grammys Giveaway

    Warner Music Group wanted a great invitation for its Grammys party this yearsomething to wow jaded music execs and show Warner’s polished style. One idea rose to the top: a B.Y.O.G. (“Bring Your Own Grammy”) carrying case.

  • Web Two Point Uh-Oh: Life in a syndicated world

    Were Internet advertising like wines, then Vintage 2004 would be considered a good year. The drought that plagued the online ad market for most of 2000 through the end of 2002 is now just a blip on the radar, a slight false start, not…

  • “Starbucks-China” Blend: A Slam Dunk Grande

    Admittedly, there are few genuine “can’t miss” propositions. But I’ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted…

  • “Starbucks-China” Blend: A Slam Dunk Grande

    Admittedly, there are few genuine “can’t miss” propositions. But I’ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted…

  • Sorting Through the Home Business Hype

    Are you looking for a home based business that has flexible hours, minimal investment and no inventory to buy? Affiliate programs could be the answer. This is especially true for people with basic or advanced computer and