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  • B2B Marketers: Live Demos, Free Trials and Webinars Are Helpful for Generating Leads

    A survey from Software Advice, conducted in partnership with Eloqua and CMO.com, finds that 80 percent of B2B marketers say live demos with a sales representatives delivers high-quality leads. Meanwhile, 46 percent of respondents say the same regarding “get pricing/price quote,” 37 percent for free trials and 31 percent for webinars. When it comes to […]

  • LivingSocial to Provide Deals, Training to Small Businesses in Washington, D.C., to Qualify for Tax Incentive

    After laying off 400 employees in the U.S., and 160 in its hometown of Washington, D.C., some questioned whether LivingSocial would still qualify for the $32.5 million tax incentive the D.C. Council passed during the summer. The answer appears to be yes, assuming the company meets certain provisions. The details of the agreement, which was […]

  • Google+ Boasts 235 Million Active Users, Introduces Communities

    Google has unveiled Google+ Communities, which will be pages where users of the social network can gather and find others who have the same interests. Communities, which can be public or private, will be centered on topics and interests, and will enable users to start hangouts and plan events with other members. It will start […]

  • What’s in Store for Daily Deals in 2013? 10 Trends to Watch for

    The daily-deals industry has had quite a year. Though eventful, even the most impartial of observers can’t help but to perceive a darkness surrounding the space, which was once filled with eager startups, mergers and buzz. Today you’d be hard-pressed to find many noteworthy stories about the industry on any given day. The obvious decline […]

  • Nielsen: 33% Find Ads on Social Networking Sites Especially Annoying, Pinterest Exploding

    Nielsen recently published “State of the Media: The Social Media Report 2012,” a whopper of a recap of all things social media from the past year. Among the many interesting findings in the report is that a third of people say ads on social networking sites are more annoying than other online ads. Also, Asian […]

  • Exposed: The Backlash Against Writing About Spam Advisories

    By James Carner, founder, eHygienics.com

    Coincidentally, after the recent publication of a few of my articles that focused on spam advisories (anti-spammers), my company was attacked by a group of individuals who don’t appreciate the information I’m exposing. More on them later.

  • Infographic: The Power of Mobile for Online Shopping

    Yesmail Interactive created an infographic that offers a rundown of just how big of an impact the mobile movement is having on our world, shopping behaviors in particular. “After surveying 500 consumers, we learned how drastically mobile has affected consumer shopping patterns, as well as interaction with brands through social media and email promotions,” Yesmail […]

  • Monster Offers and Ad Shark Complete Their Merger to Form Newco

    After announcing their plans to merge on May 9, Monster Offers and Ad Shark Inc. completed their merger on Wednesday. Monster Offers, the daily-deals aggregator and analytics provider, is combining with Ad Shark, a mobile advertising and content distribution platform, to form Newco. The new post-merger entity will aim to leverage the all-important “synergies” and […]

  • How to Use Facebook Timeline for Marketing Your Brand: 6 Tips

    Facebook’s usefulness for businesses has been dragged into the spotlight lately, thanks in part to public comments made by businessman Mark Cuban. It’s all a response to Facebook’s tweaks to its EdgeRank algorithm, which takes into account affinity, weight and time decay. Some research shows that the latest version of the algorithm is causing some […]