Articles by Kaylee Hultgren

The Case for CTV in B2B Marketing

|  by Mike Skladony

CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.

CMO Corner: On the Convergence of PR and Marketing

|  by Chief Marketer Staff

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.