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Checklist: 13 Elements to Build an Effective Media Monetization Strategy
An audience and monetization checklist comprised of 13 elements to consider in a post-cookie environment.
An audience and monetization checklist comprised of 13 elements to consider in a post-cookie environment.
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands' greatest challenges.
How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.
Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ.
Five ways ecommerce activations can drive revenue in the metaverse.
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.
A roundup of Pride-themed activations from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash."
How a unified product platform can help streamline and enhance omnichannel growth.
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.