Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching

I’ve been reading a lot about the steady decline of Priceline.com. (I’m still trying to decide whether the company is one of the most ridiculous business

McCann snares adult ad account; kids, promotion picks imminent.Burger King last month began assembling its new marketing network by naming McCann-Erickson

Top brass who play along with promotions bring fun to the corner office and credibility to the brand.Ford India president Phil Spender wasn’t trying to

january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as

DIRECT-TO-CONSUMER MARKETING OF PHARMACEUTICALS MAY BE EFFECTIVE, BUT IT’S STILL NOT SAFE FROM CONTROVERSY.You know you’ve arrived – for better or worse

Volume, profit, and share are the spice of a client’s life. Tell me what you want, what you really, really want.”The Spice Girls, a musical group known

Makers of baby products try to beat the stork into expecting households.When Janice Uhlin-Rowe of Charlotte, NC, became pregnant for the first time five

E-mail is beginning to creep me out.I got a disconcerting pass-along from a friend – a chain letter of sorts – that asked about a dozen personal questions.

For all their cost-effectiveness and accountability, incentive-based promotions still operate in a highly regulated – if not outright prohibitive – environment