In 2007, the online audience in the U.S. will be made up of 97 million females and 91 million males. This female-dominated ratio does not hold, however, for the total online video audience.

South Florida, April 1, 2007 – In a galactic first, Unique Leads has announced the introduction of the Free Brain Scan Offer, a world-wide company exclusive. Being launched today, this offer is not limited by geo-targeting, there are no…

Last week I received a rather bizarre request. According to the sales department at our company, we had a new client, and I was needed to review the contract and the creative. This is normal protocol in the company, but the…

One of the most competitive markets on the Internet for a low cost, general interest product is the government grants information market. It’s filled with people looking for free money from the government, and the level of marketing…

MediaTrust today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a host of industry-leading…

After thinking that the incentive space might have slowed down, last week’s analysis showed that if anything the opposite has occurred. Despite the competition on display, ongoing challenges with email marketing, and…

Mrs. Fields is celebrating 30 years of cookies with an online contest that seeks out the next great cookie and offers the chance to win a dream kitchen.

The Washington Post is out to make a point—lots of points, in fact.

Kimberly-Clark Corp. added three senior executive posts yesterday to bolster its global marketing staff with an eye toward growth outside the U.S. The push to leverage the company’s resources could lead to a shift in the way K-C works with its agencies.

Yes, dear reader, you’re wondering: Who is this new guy? Well, I’ve been covering the marketing and media beat for over a quarter century. And it’s the