Author

  • WWE, Yahoo Take Leader Positions in June

    According to the latest comScore Media Metrix numbers, the WWE Web site was the top gaining property from May to June 2007, while Yahoo! maintained its leadership position in the list of top 50 overall Web properties for June.

  • Online Video Watchers Are Viral

    According to recent numbers released by the Pew Internet and American Life Project, nearly one in five Americans watch online videos on any given day. Their activity does not stop with viewing, however. Many of them forward their…

  • Guilty By Association

    As a fan of the Simpsons, if I were to head to the movies right now, I would see that, or perhaps Transformers, except that it might no longer play in one of the nicer cineplex theaters. Perhaps, I’d start with the…

  • Valueclick and the Future of Incentive Promotion

    A little more than two months ago, Valueclick announced an inquiry into their lead generation practices by the FTC. As required by securities law, the company filed a Form 8-K acknowledging the receipt of a letter of…

  • A Tale of Two Rivals

    There’s no love lost between Microsoft and Apple Computer. Since the mid-1970s Bill Gates and Steve Jobs have been pretty much obsessed with each other.

  • Bandai Puts Tamagotchi to Work via Tour

    Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line.

  • Toyota Keeps On Trucking With Mobile Hybrid Experience

    Toyota has been proselytizing for its hybrid cause on a national tour dubbed “Highway to the Future: Mobile Hybrid Experience” with its next stop at a speedway in Indianapolis.

  • Privacy Becoming the New Battleground for Search Engines

    Last week, Microsoft added Ask Sponsored Listings to its adManager Beta search advertising service, which is part of its Microsoft Office Live platform. This week the two companies linked arms again, but this time concerning…

  • iLegal – To Comply or Not to Comply…That is the Question

    As a participant in the world of online advertising you are subjected to many laws, rules and regulations. State, Federal and local government agencies want you to comply, every time, all the time. Much is at stake. And yet, we all…

  • Google and CPA

    News surfaced a little more than a year ago about the beginnings of a Google CPA network. In June of 2006, word started to break about a product called Content Referral where, for the first time, advertisers could…