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Privacy Becoming the New Battleground for Search Engines
Last week, Microsoft added Ask Sponsored Listings to its adManager Beta search advertising service, which is part of its Microsoft Office Live platform. This week the two companies linked arms again, but this time concerning…
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iLegal – To Comply or Not to Comply…That is the Question
As a participant in the world of online advertising you are subjected to many laws, rules and regulations. State, Federal and local government agencies want you to comply, every time, all the time. Much is at stake. And yet, we all…
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Google and CPA
News surfaced a little more than a year ago about the beginnings of a Google CPA network. In June of 2006, word started to break about a product called Content Referral where, for the first time, advertisers could…
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Glam Interactive Group Launches Networking Site for Industry Women
Glam Interactive Group has launched a new networking site for the interactive marketing industry. The catch? It’s women only. “The industry is so male-dominated… we wanted to promote the success of women in the space and provide a forum in…
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Former LowerMyBills Executive Steve Horton Joins LeadPoint as General Manager, Consumer Lending
LeadPoint, the world’s first and largest online leads exchange marketplace, today announced that former LowerMyBills executive Steve Horton will join the company as general manager of the consumer lending category, focusing primarily on lead…
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Maverick America launches Affiliate Ad-Network – Xtradoh.com
Maverick America announced today its continued expansion of its holdings with the launch of their Affiliate Ad-Network: XtraDoh.com (http://www.xtradoh.com).
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Stockapalooza
Every so often, we do a different type of analysis. Instead of looking at the state of mobile marketing or the current strategies of pay-per-click arbitragers, we look at a completely different market. With the second…
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The SEO Playing Field has been Leveled
In this article I am going to discuss elements of Latent Semantic Indexing (LSI) technology that you need to be aware of.
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U.S. Adults Have Widespread Broadband Access
According to recent numbers released by the Consumer Electronics Association (CEA), 72% of adults in the U.S. have access to a broadband connection, and more than half of households in the U.S. have broadband subscriptions.
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Mobile E-Mail Users Not Ideal Target for Marketers
Marketing initiatives through e-mail may be an appealing and potentially rewarding venture, but shifting over to targeting mobile e-mail users may not hold nearly as much bang for the buck. This is because of the current limits to…
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