Direct Response wasn’t the only company in the news this week because of an acquisition. In what could be construed as a case of one-upmanship, Think Partnership, the parent company of competitor affiliate network solutions

ROCHESTER, NY – January 20, 2006 – Adsertive, LLC. announced today the release of their new pay-for-performance affiliate system. This new affiliate network gives merchants and publishers a central place to connect, creating a dynamic Internet…

A new study conducted by Winterberry Group indicates that marketing efforts are shifting from above-the-line (ATL) to below-the-line (BTL) efforts. In other words, marketing campaigns are moving away from…

Although popular search words garner all the attention and adoration in the news, they only make up about 50% of all searches, according to Google estimates. The other 50% is made up of unique searches using specific…

At the recent Consumer Electronics Show, Yamaha Electronics Corp. showed attendees that it is serious about entering the premiums and incentives market with its home-theater products. During the event, the company showcased its YSP-1 surround sound …

On Tuesday, Google announced that it will pay $102 million up front for dMarc Broadcasting Inc., a radio advertising firm. An additional $1.14 billion will be paid over the next three years if specified revenue and ad performance targets are met. This…

Baidu, not Google, is China’s leading search engine in terms of market share. Baidu holds 51.5% of the market, while Google trails behind with 32.9% of the market. So it was a surprise when a recent study done by Keynote Systems…

Microsoft recently opened an advertising laboratory called adLab in Beijing, China, where it has reportedly hired 50 researchers to work on about 40 different technologies that will facilitate advertising through video, television…

A survey of 60 media executives conducted by Deutsche Bank indicated that 65% of the respondents said that paid search spending increased during the last quarter, which spanned from October to December 2005, compared to the third quarter of last…

In 2004, our industry grew 32.5% to roughly $9.6 billion, a record for Internet advertising, and higher than expected. While the number for 2005 hasn’t been reported, most expect it to easily exceed $12 billion, which would equate to a second year of 30+%…