Twitter is offering everyone a recap of the year’s most interesting and noteworthy tweets, users, conversations and more. “2012 Year on Twitter” is the social network’s interesting and nostalgic glance back at the past year. It also holds some gems for marketers and businesses to know about as we head into 2013. Hashtags and trends…
By Dr. Jacob Shama co-founder, chairman and CEO of Mintigo Marketers have access to a huge and ever-growing base of data, data from which they can pinpoint quality prospects and derive actionable insights. By leveraging big data, it's possible to approach prospects more efficiently, and with more specific, targeted messages, than ever before.
Triggered emails should be on marketers’ radars, according to findings from Epsilon and its own Email Institute in their “Q3 2012 Email Trends and Benchmarks” report. Not only are triggered emails becoming more popular, they’re also driving significantly better results. Overall performance Using data based on 6.4 billion emails sent in the third quarter of…
HRmarketer, a marketing software and services firm for companies selling to human resources departments, has created an infographic delineating how businesses can implement a successful content-marketing strategy. To begin, here are the three rules of content marketing: 1) produce content, 2) share that content through your marketing and PR channels, and 3) generate as much…
Successful online companies are built to continually experiment, and A/B testing is one of the most popular types of tinkering. But this post makes the case against A/B testing, offering three reasons: 1) individual visitors are not all the same: though version A might work best for most of a company’s customers, there will always…
Groupon is valued at about $2.8 billion, less than half the $6 billion Google offered back in late 2010. So at 50 percent its original price, would Groupon be an attractive acquisition target for Google or any other potential buyers? According to one analyst, Groupon’s slowdown and the potentially cheaper route of investing more resources…
A recent Forrester report is right: You can’t effectively sell directly with social tactics. “Because it’s like trying to pick up a date at a funeral. Wrong place, wrong time.” Google AdWords will always convert better, and triggered, event-based email campaigns will always be more effective. But social media still has its place in driving…
Today Twitter has officially introduced its own stable of photo filters, which officially kicks off whatever photo war exists between it and Instagram. Users of Twitter’s mobile app for iPhone and Android will be able to edit and refine their photos right from the app. Twitter credits its partner Aviary for powering the filters and…
Square is known for being a payments company enabling users to sell and pay for items via mobile devices. Now the company will be known for something else: gift cards. Just in time for the holidays, Square is introducing gift cards that are accessible on users’ mobile phones. These gift cards can be sent to…
The BIA/Kelsey ILM West conference in Los Angeles ended last
