Play Stations
Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards
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Same Old Story
Life isn't easy for consumer packaged goods manufacturers. Though their stocks are on the rebound, and though everyone has to eat (and drink, and bathe),
Premium Incentives: Better to Give
Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks
The Future Is Now
Ask four people to define and you'll get four different answers. Business defines us as a sales tactic. Marketing defines us as a below-the-line expense.
On The Air
The other morning I woke-up from a dream to the sound of a woman screaming. The dream took place in a mythic promotion world where every creative concept
Promotional Products: Down, Not Out
What goes up occasionally has to come down, right? After eight straight years of double-digit growth, spending on promotional products sank 10.4 percent
Burger Queen
Last Wednesday I had burgers and a brownie for breakfast and I'm still trying to recover. I was in Miami, at Burger King headquarters, to hear about new
X Marks the Top
A trio of campaigns touting the launch of Microsoft Corp.'s Xbox racked up five awards for two agencies in the Promotion Marketing Association's 2002
Toys in the Attic
This year's American International Toy Fair seemed more like a nostalgia tour than a new-product showcase: Care Bears paraded on Broadway. Strawberry
Schmoozing at Sunset
ACTION! That's what's in store for those who attend next month's StarPower conference. This year's Promotion Marketing Association conference promises
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