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  • Protecting Your Business from Internet Attack

    Internet attacks happen more often then you may think. Let me illustrate my point: You get a call from an affiliate or publisher notifying you that your tracking or website appears to be down.

  • 2013: More Than One Billion Online Video Viewers

    A recent report released by ABI Research expects the number of viewers who watch videos on the Web to reach at least one billion in 2013, which would entail the current population of online video viewers to nearly quadruple.

  • Consumers Foresee E-Mail’s Continued Significance

    A study conducted by market research company, Ipsos, for online reputation management service, Habeas, found that e-mail is the preferred means of communication, and is likely to remain so for the near future

  • Subject Lines Should be 50 or 80 Characters Long, Nowhere in Between

    Make sure that your e-mail subject lines are around 50 characters long, or 80 characters long, but not 60 or 70 characters long.

  • Making of a Market – Part 1

    If someone were compiling a list of major milestones in performance-based online advertising, the rise of mortgage ads and the equivalent prevalence in incentive advertising would certainly make the list. Neither…

  • News Brief

    HASBRO INC.: has named Brian Goldner as CEO. Golder, 45, replaces Alfred J. Verrecchia, 65, who transitioned to chairman of the board. In his first act in the post, Goldner named David Hargreaves

  • Part 4: Legal Considerations When Capturing Leads.

    I’m not a lawyer and not attempting to give legal advice. But, as a provider of one of the most used lead capture and tracking platforms, LinkTrust, I have seen lead generation campaigns go through dispute resolutions and negotiations.

  • iLegal – Internet Advertising – Legal and Regulatory Compliance – Introduction

    As I speak with people in the industry who are interested in the subject of compliance, it’s become plain that there is no central repository for information on the subject.

  • Google Claims Another Big #1 Spot

    Good news just isn’t in the cards for Yahoo! these days.

  • iPhone Users Are Promiscuous

    When one thinks about iPhone owners, many adjectives might come to mind. Is “promiscuous” one of them? Well, according to a recent survey conducted by Rubicon Consulting, it should be.