What is the impact of personalized advertisements on the advertisers that deliver them?

GroupM, a unit of WPP, recently forecast a decline in global advertising spending in 2009, followed by a modest recovery in 2010.

According to recent figures released by Nielsen Online, total ad impressions dropped 5 percent in May compared to April, with retail goods and services seeing the largest increase and software seeing the largest decline.

There are certain things in life that move us. They drive us to act and express our opinions passionately. Some of those things make sense and can align for social good. Those who want to give their time helping the less fortunate…

What does a holiday weekend mean to most working people? Well, for most it means time off of work, however, not for affiliate marketers. If planned correctly, holidays can be some of the most profitable times for affiliate marketers.

American Airlines has launched its largest initiative to date to bring in new members to its loyalty program.

Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look

The people in our space comprise a hodgepodge of personalities with some major clusters around certain characteristics. One of those clusters still confuses me, but it seems to have something to do with the non-traditional…

The word is out: MySpace has finally lost its crown as the king of social networking sites to Facebook.

According to a recent study released by Futuresource Consulting, 8 percent of consumers in the U.K., France, Germany and the U.S. admit to downloading content illegally from file-sharing sites.