MBmobile, LLC, an industry leading mobile entertainment firm today announced new relationships with two companies (Playlist.com and TRUSTe) that further the company’s overall growth and customer support initiatives.

Do I really need a bed made of a material recognized by NASA? Will I really sleep that much better on a mattress on which I can place a glass of red wine and not have spill if I jump on another side? Maybe, but there is a good…

When the FTC updated its guidelines for advertisers using testimonials and endorsements, it may have felt as though the FTC set out to hurt the performance marketing space. In reality, though, they began the process…

Consumers in the U.S. are utilizing more advanced technologies now than they were two years ago, but they may be lagging behind their counterparts in emerging markets.

According to a recent survey conducted by CareerBuilder.co.uk, 53 percent of employers in the U.K. are using social networking sites to screen potential employees.

According to three separate companies, Google sat atop the U.S. search engine heap in December.

As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald’s essay contest will be headed there to enjoy four days of the events

According to two recent studies conducted by Compete and Motorola, respectively, point to the clear trend of consumers utilizing their mobile phones for shopping-related activities.

When thinking back to the most memorable trends in performance marketing for 2009, we would have to place the evolution and proliferation of the flogs high on the list. Several things enabled them to perform as successfully as…

For all of the effort that conference organizers go through to create a meaningful event so much of the work goes unnoticed thanks to the hard work of another organizer – the party organizer. It’s a love hate relationship between conference organizers and party throwers.