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Ban of 5% of AdWords Advertisers Pointed to Strong Q4 for Google
On Dec. 3, Google banned more than an estimated 30,000 advertisers who utilized its AdWords system, according to Chicago-based AdGooroo.
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More Spending on Mobile Apps Expected
Social apps are old news. Mobile apps are where it’ll be at in 2010.
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More Time Being Spent on Social Media Sites, Twitter Users Grow Fast, Get More Involved
Social networking site users located around the world spent 5:35:05 (hh:mm:ss) on sites like Facebook and Twitter in December, up 82 percent from 3:03:54 in December 2008. In December 2007, 2:10:27 was spent on social networking sites by the average user, according to Nielsen.
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Worldwide Search Market Grew 46% in 2009, Bing Boost Microsoft
According to recent figures released by comScore, more than 131 billion searches were conducted by users around the globe in December, marking a huge year-over-year increase. The Russian Federation in particular saw enormous gains in the number of searches conducted during the year.
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Agencies
Coke Taps into Vancouver Olympics with Commemorative Six-packs
Beverage giant Coca-Cola is celebrating its 80-year partnership with the Olympic Games with special limited-edition packaging that place Winter Olympics silhouettes on six packs and fridge packs of Coke in U.S. retail stores.
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Agencies
BDA Hires Former Nintendo Marketer for Power A Division
Power A, a manufacturer of licensed retail consumer electronics accessories and the consumer products division of Bensussen Deutsch & Associates Inc., has hired John Moore as divisional vice president of product development and marketing
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Harder to Hide
Do I really need a bed made of a material recognized by NASA? Will I really sleep that much better on a mattress on which I can place a glass of red wine and not have spill if I jump on another side? Maybe, but there is a good…
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Living in a Disclaimer World
When the FTC updated its guidelines for advertisers using testimonials and endorsements, it may have felt as though the FTC set out to hurt the performance marketing space. In reality, though, they began the process…
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Emerging Markets More Tech Savvy Than Mature Markets
Consumers in the U.S. are utilizing more advanced technologies now than they were two years ago, but they may be lagging behind their counterparts in emerging markets.
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Employers Using Social Networking Sites to Research Candidates in UK and US
According to a recent survey conducted by CareerBuilder.co.uk, 53 percent of employers in the U.K. are using social networking sites to screen potential employees.
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