Live From Motorsports Marketing: Daytona 500 Plans Revving
As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.
As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.
Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience.
Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW's cars and what it takes to "be a Tiger." Then again, I like cars and...
Amazon.com recently unveiled customer video reviews on its site, which allows customers to post their reviews of products in WMV, MPEG, Quicktime, or AVI formats.
According to a recent report released by eMarketer, online advertising spending in the U.S. is expected to grow at a rapid pace, reaching an expected $42.0 billion by 2011, which would be equivalent to 13.3% of total media advertising spending.
Traffic to online comparison shopping Web sites increased during the week ending November 3, 2007, compared to the week ending November 4, 2006, according to Hitwise.
Radiohead released its latest album, “In Rainbows,” to a great deal of buzz. It was made available online for download at whatever price the consumer desired, including “0.”
iLegal - Thinking through Azoogle’s Settlement with the Florida Attorney General - What Does it Mean for the Industry?
SellingSource Executive Vice President Wayne Anderson Elected to Board of Directors of the Online Lenders Alliance. Anderson to work with industry group promoting fair, responsible lending practices
The full service online advertising agency ICMediaDirect.com will release the limited edition of its book The Internet Marketing Handbook during ad:tech NY conference before it hits the stores. Be the first to preview one of the 500 limited edition books available two days only.