NBA star LeBron James is giving an assist to Nickelodeon’s Big Green Help campaign, as a spokesperson and a character in an online mini-game.
Nick’s pro-social initiative aims at engaging children on environmental issues. In the game, “LeBron James: Worldwide Big Green Bike-A-Thon,” players help a James bike-riding avatar deliver green tips around the world. The game is accessible at www.biggreenhelp.com
James will also appear in a Big Green Help public service announcement this summer.
The primary focus of the game is reducing carbon emissions. It’s the second Big Green game Nick has created. The first one, “SpongeBob & Patrick: Dirty Bubble Busters,” generated more than 6.5 million game plays since it launched in mid-April.
Nickelodeon plans to introduce a global green multiplayer game online in December.
“Our goal is to make learning about the environment appealing to kids so they can take the lead on this issue,” said Marva Smalls, Nickelodeon executive vice president of public affairs, in a statement.
Nick has also been pushing its Big Green Help campaign through grassroots kids groups, including the LeBron James Family Foundation, Boys & Girls Clubs of America, Girl Scouts of the USA, the National 4-H Council, the National Wildlife Federation and the Natural Resources Defense Council.
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