Author

  • Ad Spending Dropped 9.2% in 4Q 2008

    According to a report released earlier this week by TNS Media Intelligence, total advertising spending dropped 4.1 percent in 2008 to $141.7 billion compared to the prior year.

  • BlackBerry Curve Trumps iPhone

    Research In Motion’s BlackBerry Curve was the best-selling smartphone in the U.S. in the first quarter of 2009, taking over the ever-popular Apple iPhone 3G, according to The NPD Group.

  • Hulu Rises, Hurts YouTube with ABC Deal

    Last week Hulu scored a big win when The Walt Disney Company announced its plan to claim a 30 percent stake in the successful online video destination.

  • Mobile Advertising to Rise 36%

    According to a recent report released by Magna, a unit of Interpublic Group, mobile advertising will increase at a brisk, but slower-than-originally-forecast pace this year and will almost double by 2011.

  • LinkValu Network Announces New Affiliate Bonus Opportunity

    LinkValu Affiliate Network announced the launch of a program that will award bonuses to new affiliates who sign up at www.LinkValu.com/publishers.asp between April 21 and June 15, 2009. The announcement was made at ad:tech San Francisco at where LinkValu was a sponsor of the Affiliate Summit Beer Garden.

  • Balance of Power

    If enough examples don’t exist already, no shortage of others exist to highlight just what a unique industry in which we work. And, it was a visit to a fast food restaurant that really brought this home. On many levels…

  • Arb Checklist

    When an outside person hears about the arbitrage industry, specifically the cash flow businesses that result from what seems like such simple activities, they invariably start turning over in their minds scenarios by…

  • Valpak Takes Coupons Mobile

    Shared mailer Valpak has optimized its Web site for mobile display and has begun to distribute mobile coupons

  • A new twist to choosing top campaigns

    In the early years of affiliate marketing, picking an offer was as easy as finding the highest payout for the offer you wanted. There was no need to look into an offer any further.

  • Mother’s Day Spending Expected to be Lower

    Mothers in the U.S. can expect more frugal gift-giving this Mother’s Day, May 10.