Performics recently released its “Social Shopping Study: Participant Behaviors & Preferences on Social, Shopping and Deal Sites.: Contrary to popular belief, the study found that men more frequently take part in shopping activities via social networks, shopping sites and deal sites than women do. However…

In its 2011 Advertiser Intelligence Report titled “Digital Video Advertising: Removing Barriers Equals Greater Opportunities,” Casale Media shares the findings of research conducted by Advertiser Perceptions in October that got responses from more than 150 media buyers, managers and planners at…

Marin Software recently shared a white paper titled “The Online Marketer’s Guide for the Holidays: Ten Tips for a Successful 2011.” It aims to put the 2010 holiday season into perspective and offer best practices for the 2011 holiday season.

Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds…

A little over a month ago during Daily Deal Summit West, Brian Lee took the stage for a fireside chat. For those in the LA startup scene, Brian has taken on almost cult like status. Not many people have had the success to disrupt an industry and create a…

If I told you that a company was running a business doing 90% fraud and billing more than $10k/mo, what would you think? In many ways, it’s unintentionally a trick question. Those in the performance marketing space would answer, yes, they could…

Like any good, or in this case bad, arbiter of our future, we look to the market to help explain life and know how to feel. What we get in return is an emotional roller coaster that is only partially correlated to our actual well-being. It’s variable payout nature…

According to the National Retail Federation’s (NRF) “2011 Holiday Consumer Intentions and Actions Survey”, conducted by BIGresearch, holiday shoppers in the U.S. plan to spend an average of $704.18 each on holiday gifts and seasonal merchandise this year, down slightly from last year’s mark.

Jumptap’s latest MobileSTAT (Simple Targeting & Audience Trends) report for October finds that Android owns the biggest piece of the smartphone OS market on the Jumptap network, while Symbian and iOS boast the highest click-through rates (CTR).

A recent Retrevo Pulse Study found that while many consumers have installed retailer’s apps on their mobile devices, only a small fraction say those apps have helped them buy something.