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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Are We Too Cynical or Just Jealous
One of our favorite publications is Business Insider. Every direct marketer should read them not for information in the customer acquisition space but for their headlines. It is almost unfair how catchy they make their titles and the open / clicks that come as…
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Platform vs. Product
Speaking of our favorite publication, Business Insider, last month they published an article titled, “Google Engineer: Here’s Why Google+ Is Failing, And How We Can Start ‘Doing This Right.'” About a month ago was when it was becoming painfully clear…
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Google Gains, Bing-Powered Search Loses in October
According to comScore, Google gained ground in the search market in October, while Bing-powered search lost ground. Also, long search queries saw a slight uptick in popularity during the…
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45% of Mobile Advertisers Used Targeted Campaign Methods in Q3 2011
According to the latest Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report from Millennial Media, 45% of mobile advertisers utilized targeted-audience campaign methods in the third quarter, with about two-thirds of this group targeting local…
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Saving Money, Saving Time, Locating Hard-to-Find Products Are the Top 3 Reasons People Buy Gifts Online
MarketLive recently released its “2011 Merchant Guide to Maximizing Holiday Sales: Vital Cross Channel Marketing and Merchandising Strategies You Can Execute Today” report. Among the many interesting tidbits included are the top 10 reasons why people buy gifts online, onsite and cross-channel gifting…
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Nearly Half of Consumers Haven’t Completed Any of Their Holiday Shopping Yet
According to a recent report from Compete, nearly half of consumers hadn’t completed any of their holiday shopping as of the end of October, while one in 10 completed more than half of their holiday shopping already.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Traffic Engine Makes Key Executive Hires
Aliso Viejo, CA (November 8, 2011) — Raising the bar in innovative search technology and online marketing strategies, Traffic Engine, Inc. (www.trafficengine.com) announces the addition of key executives to their team along with new developments that have resulted in increased…
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New ASI Study Shows What Buyers And End-Users Really Think.
New ASI Study Shows What Buyers And End-Users Really Think. First study to tell suppliers and distributors if they’re delivering the right products
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