10 Social Media Ads That Can Help Nurture Buyer Decisions by Targeting the Middle of the Funnel
Social media advertising is a big deal. How big? By 2016, it’ll be $9.2 billion big, according to BIA/Kelsey. This would reflect a doubling of the $4.6 billion spent on social media ads in 2012. Another bit of evidence to show social media advertising’s increasing value comes from research commissioned by Nielsen’s Vizu and conducted…