By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

3 Tips to Achieving Revenue Nirvana
This is the third in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. This is Revenue Marketing

As Facebook gears up to unveil a revamped News Feed, Hamish McKenzie at PandoDaily wonders if Facebook Messenger is the “new Facebook.” Facebook Messenger is the top downloaded social networking iOS app today. This reflects a larger trend at play, namely the growing popularity of messenger apps like LINE, KakaoTalk and WhatsApp, not to mention […]

Most people will tell you that writing good ad copy requires a strong call to action (CTA) in order to tell the consumer how you want them to act. But marketers should consider whether CTAs are actually necessary in all PPC ads. “Do your consumers relate better to points of interest? Are they more concerned […]

Trade shows and other live events can be fertile grounds for lead generation. The problem is that outdated processes of lead capturing currently being used by many companies often involve business cards, sign-up sheets and gleaning information from badges. On top of this, companies are often too slow to nurture and follow up, which puts […]

Digital Net Agency (DNA), a performance-based search agency, has put together an infographic titled, “Friends With Benefits: How Social Partnerships Affect Brand Engagement.” It offers an overview of how the end of Instagram’s support for Twitter Cards in mid-December has affected each platform. DNA explains that when Instagram supported Twitter Cards, Instagram was driving traffic […]

Facebook is scheduled to reveal a new look for its News Feed on Thursday at 1 p.m. EST. But as with most big announcements these days, it appears that anonymous sources have leaked some information. TechCrunch is reporting that according to “multiple sources both within and close to Facebook,” the big event on Thursday will […]

New Touch Interface, Cards, Feeds and Boards Makes It Easy to See Insights, Collaborate with Your Teams and Take Action SALT LAKE CITY, Adobe Summit, The Digital Marketing Conference – March 6, 2013 – Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled an innovative new social-enabled UI for Adobe

O3 World, a Web design and strategy agency, has put together an infographic detailing the path to purchase in today’s online and mobile world. It walks us through a four-step example of how a consumer might navigate his way to a purchase. The infographic also includes some interesting bits of data, including: –

The success of lead-generation webinars depends on their implementation. One of the main factors that determines attendance for webinars is a single line in the marketing materials: “Recording will be sent to all who register.” According to Lee Salz, founder and CEO of Sales Architects, writing for Social Media Today, that statement is the same […]

Microsoft is set to introduce its latest research product, called ViralSearch, this week. ViralSearch does pretty much what you’d expect it to do: The tool tracks trends on Twitter to analyze how bits of content are shared and how viral they are. The resulting visual representations use “trees” and time lines to show how a […]