Author

  • How the ‘Keep it Simple’ Rule Can Help Sales and Marketing Efforts

    By Gary Brooks, CMO of Cortera

    Leading transcendentalist Henry David Thoreau once said, “Simplify, Simplify, Simplify!

  • The CMO: Education is the Key to Change

    By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

    Build Your Own Revenue Marketing

  • Leads360 Launches Revolutionary New Intelligent Sales Automation Features

    Performance-Based Distribution and Lead Scoring Help Businesses Harness Big Data to Dramatically Increase Sales Performance

  • First-Of-Its-Kind Compliance Monitoring Badge Program Now Offered for Lead Sellers and Buyers

    The LeadsCouncil announces Comply, a compliance monitoring program powered by industry-leading PerformMatch

  • Study: 81% of Marketers Use Geo-Precise Targeting

    Marketers were quick to hop on the mobile wave in 2012, according to a report from xAd. While use of geo-precise targeting was weak at the start of last year, by the fourth quarter more than 8 out of 10 marketers were using those tactics. xAd’s report, “Mobile-Local Performance States: 2012 Year in Review,” breaks […]

  • Facebook Is Working on Functional #Hashtags

    Up until now, the use of hashtags on Facebook has been sort of #annoying and #pointless, since the biggest social network in the world doesn’t currently turn hashtags into functional conversation organizers. Well, according to a report from The Wall Street Journal, Facebook is working on giving life to hashtags on its site, taking a […]

  • An Overview of the FTC’s Updated .com Disclosures Guidance

    By Jonathan L. Pompan, Esq.; and Ellen T. Berge, Esq., Venable LLP

    The Federal Trade Commission (“FTC”) issued new guidance for digital advertisers and marketers, “.com Disclosures: How to Make Effective Disclosures in Digital Advertising” (“.com Disclosures Guide” or “Guide”), on March 12, 2013. The guidance is designed to help mobile and other online advertisers make disclosures clear and conspicuous to avoid deception.

  • LeadiD Unveils LeadiD Marketplace for Integrated Best-in-Class Marketing Solutions

    Marketers can drive better results in less time with Industry’s best, integrated solutions Philadelphia, PA (PRWEB) March 14, 2013 LeadiD, the first and only independent, neutral platform that collects definitive information about the origin and history of an online inquiry, today announced LeadiD Marketplace, a single source for best-in-class marketing solutions that support the LeadiD […]

  • Facebook Mobile Advertising Is Serious Business

    By Lauren Blecher, social media account manager at Webmarketing123

    Before you dive into your next Facebook ad campaign, take a moment to consider your mobile audience. Whether you’re an experienced social media marketer or just getting your feet wet with social ads, Qwaya’s latest infographic is a stark reminder to pay attention to mobile advertising (note: Qwaya is a Facebook advertising management tool). According to the infographic, 57% percent of Facebook’s 955 million monthly active users view Facebook from their mobile phone, and that number is on the rise with 67 percent year-over-year growth.

  • Google Study: 55% of Mobile Search Conversions Happen Within an Hour

    Marketers should be well aware of the power of mobile search by now. If any of them need more convincing, Google and Nielsen’s recent report, “Mobile Search Moments: Understanding How Mobile Drives Conversions” (embedded below), should nudge them in the right direction. Quick actions According to the report, which is based on an analysis of […]