If you’re a marketer or webmaster who’s looking for a way to boost conversion rates for your lead-generation efforts, look no further than this inspirational case study, which comes courtesy of Visual Website Optimizer. Open Mile, a truckload freight broker, stands in between people with shipping needs and companies that want to give quotes to these potential customers. One of its landing pages was getting a 4 percent conversion rate, but the company decided to explore ways to improve that page’s performance.
Among the changes made were:
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Network
