Articles by Jason Hahn

The Future of Lead Generation: Q&A

|  by Jason Hahn

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

CM Tech Round-Up: Email Segmentation and Targeting

|  by Jason Hahn

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.