It’s something the Public Relations Team at ICMediaDirect.com continually stresses to clients – a company must avail itself to corporate blogging. The interactive world saw the wisdom of this advice on Thursday, June 1st, when…

Perhaps it is the pending summer solstice, sans sassy lass girlfriend of mine that pushed me toward this impromptu penned prose. And no, after months yielding zero creative writing, I still do not have a single standard when it comes to mindless alliteration. I’ll fly to flashy south Florida and alliterate

In March of this year Claria, originator and pioneer of the modern adware landscape, made the intriguing announcement that they planned to exit the adware business. They weren’t giving up tracking user behavior and serving…

In several past articles, I have often compared Adware to Email, two highly lucrative areas of Internet marketing whose unfettered growth ultimately led it to the brink of collapse. Similar to the complaints against email marketing…

– Meet Rick Raddatz, who put audio on the web for increasing website conversion
– Find out his partnership strategy
– Discover how to make software services popular for consumers

Ticket scalping has been a practice that was never highly regarded and involved many risks for buyers. However, the Internet may play a major role in altering the face of ticket reselling. Two sites offer answers to the problems…

According to the most recent report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, Internet ad revenue climbed to $3.864 billion for the first quarter of 2006. This is a 38% increase from last year’s first…

Text links are loved by some and hated by others, but regardless of what your personal stance on the issue is text links are tools that should be, at the very least, understood…

Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.

Last fall, The Marketing Arm’s founder and CEO Ray Clark took 30 of the shop’s key leaders to Los Angeles for a retreat. The goal was to hash out what