The DirectTrack Aggregate Index (DTAI) will show you trends in the industry across categories in the Networks we power. The DTAI will be updated monthly to show you trends in the industry.

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

In the early 1990’s, scientists at the University of California at Berkeley conducted an experiment on endurance involving Norwegian field rats. The rats were placed in a tub of water, where they were forced to swim till exhaustion and finally drowning.

Most companies recognize that their domain names are vital to establishing their brand identity on the Internet, and that they are valuable business assets, whether they manage them in-house, use an outside vendor, or use some combination of the two.

More than annoyance, most users find adware and spyware insidious, and now these users can count Elliot Spitzer, the famed New York State Attorney General, on their side. Late last week, Mr. Spitzer filed suit against Los Angeles based Intermix Media…

Search terms and listings are the building blocks of a pay per click campaign. When performing a search, they are the words, terms or phrases that an Internet user types in to find a specific product or service.

Sometimes, certain acts in the “real” world unfold in a way that lead a person in our line of work to wonder how those same events would have transpired were the equivalent levels of measurability and accountability used to run our business also used by others.

While a great event, Ad:Tech often feels mandatory rather than an event we elect to do. In the past, the show has felt more like a pause from getting work done rather than a chance to expand business. Not so this year.

Simply put, stored Karma is exactly as it sounds. I helped out a bunch of reporters. Why? Because I could. What did it get me? Nothing, right away. Or did it…? In fact, it got me a TON.

I recant my statement from last week. I love this industry. This industry is full of characters and I am definitely one of them. Usually I play the cynical character of Daniel Starr, Performance Marketing Director, in the Gorilla Nation Media headquarters in Los Angeles, but….