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  • DM Pimping Cartoon V4

    Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

  • DM University: Media Buying

    Online marketers must make numerous decisions when it comes to media buying, such as which media products to buy ‘space’ from and how much should be budgeted and spent. One imperative decision an online marketer will surely face is whether to buy media on a CPA or CPM basis

  • Google: All Your ‘Base’ Are Belong To Us

    The Mountain View based company earlier this week unintentionally provided a sneak peek at what appears to be an impending expansion into classified advertising — a move that would have the search engine giant going toe-to-toe with online marketplace eBay

  • Digital Thoughts: The Evolution of an Expo

    It’s not always intentional, but it seems that whenever I go to a tradeshow, despite my best efforts, I end up writing an article about it. That certainly happened as a result of my last trade show experience. It involved a visit to New York City for Advertising Week.

  • Trends Report: The Future of Direct Navigation

    If you read this week’s Digital Thoughts, which of course you did, you would have read about a small conference that very few in our industry attended. For those of us that did attend, such exclusivity won’t last long as this space should soon become a significant player in the world of online advertising.

  • NBO Set to Launch Multi-Merchant Gift Cards

    NBO Systems, Inc., a manager of mall gift card and certificate programs, is set to launch multi-merchant gift cards in partnership with Discover. Its card platform offers three distinct channels: fundraising with a focus on children’s education; an …

  • Digital Thoughts: Bridging the Gap, Part Two

    For better and worse, our industry possesses some unique traits that, at the moment, enable a variety of employees to effectively live two work lives. With one group, the biggest threat does not involve trade secrets and conflict of interest so much as the precedent it sets.

  • Who Owns the Gmail Mark ?

    Google Inc., the world’s most widely used online search engine with a market cap hovering $90 billion, yesterday bowed to the demands of a British company just a fraction of its size

  • Tia Fix Predicts and Industry Wit

    I have a confession to make: a few months ago I glimpsed into the future and decided not to tell anyone about it. I wanted to keep all the mind-blowing revelations for my company and myself even though it could have benefited just about everyone in online marketing.

  • Kowabunga! Announces MyCPAnet

    Kowabunga! Announces MyCPAnet, a Next-Generation Cost-Per-Action Internet Affiliate Network Software That Provides the CPA Network Industry with a Unique Technology Solution…