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  • The Components Of Conversions

    Being focused more on the lead generation side of online advertising I often view the world myopically. That was the case last week until I received a question that warranted some additional perspective. This reader wanted to…

  • Google versus Yahoo by the numbers – Part 2

    Last week we featured a column titled “Marketer’s Unite – Open Up the Kimono.” The better title and the one used on my blog, is “Google versus Yahoo by the numbers.” This week, we continue the fascinating look at…

  • Yahoo! Publisher Network Updates Terms and Conditions

    On Monday, the Yahoo! Publisher Network sent an e-mail to its publishers about updates to its terms and conditions. Compared to the prior version of the terms and conditions to the Yahoo! Publisher Network beta program, there…

  • Google Unveils Google Finance

    Google finally has an answer to Yahoo and MSN’s financial sites in its new beta version of Google Finance. It takes advantage of Google’s long-reaching access to resources such as news and blogs, and offers unique features that…

  • Google and Nike Team to Launch Joga

    Up until now, Google’s one obvious weakness was the absence of a strong social network in their arsenal. Though they do have Orkut, a community site that is invite-only, it has done poorly in any country not named Brazil. However…

  • Ad Pepper Acquires Crystal Contextual Ad Technology

    On March 16, Ad Pepper Media acquired contextual targeting technology provider Crystal Reference Systems for cash and stock worth up to $3.5 million.

  • Agencies

    Harris Interactive Hires Senior Consultant

    Market research firm Harris Interactive, Inc. has hired Howard Lax, Ph.D., as VP-senior consultant in its Customer Loyalty Management Research Practice.

  • Campaign Optimization

    So your pay per click campaign is up and running, now what? After your campaign has been running for a while and the data has begun to flow in, the next step in effective pay per click management is…

  • Google-Gov’t Impasse Resolved: Well, For Now

    The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of…

  • As Search Engines Grow Smarter, Will You?

    As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we’ve held in the industry for some time, that…