The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery

U.S. marketers spent $19.35 billion on retail marketing in 2005, up 4.8% from 2004, per PROMO estimates. Retail marketing which includes P-O-P, retail

Establishing your business or organization online is critical to business planning. And a good starting point is to establish your own domain name. Since the registration process is a snap and its benefits undeniable, there’s…

Yahoo!’s updated Yahoo! Toolbar includes improvements for both IE and Firefox users. For users of IE 5 or 6, tabbed browsing capability has been added to appease users until IE 7 is released. The Toolbar for Firefox users…

Yahoo! and AOL’s plan for teaming with Goodmail to offer a certified e-mail service has not been the most well-received news of the year. Nonprofit groups and small businesses in particular have voiced their disdain for these…

Late last week, the Web Analytics Association (WAA) released a “statement of principles” in hopes of clearly differentiating spyware and cookies that are used by Web analytics applications. Though the difference between the two is…

The U.S. Patent and Trademark Office published a patent application filed by three of Google’s employees back in September of 2004. Google engineers Wesley Chan, Shioupyn Shen, and Georges Harik are trying to get a patent on…

I’m looking at John Battelle’s words that I jotted onto my notepad: “ephemeral to the eternal”. He was describing the permanent trace we leave behind as Internet users – how our immediate needs or curious whims are logged..

In my inbox today, I saw a MediaPost article titled, “Execs Mull Pitfalls Of Corporate Blogs.” It stemmed from the author attending a panel at OMMA Hollywood in which the participants discussed blogging as the new CRM. The…

In Part 1 of Blogging in the Corporate World, we discussed the significance of blogs, who has a company blog, and the different implementations of them. In Part 2 we conclude our look at the company blog landscape first with an…