Campbell’s Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French’s.

With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg’s is the recipient

Cingular Wireless made waves last month when it sponsored a battle of the bands on YouTube in search of the next Internet star. Verizon Wireless is working

The Sylvan Learning Center may have finally learned its lesson. For the first time, it is dangling something other than its own preparatory classes as

Yahoo is on the search for some of America’s most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show.

September was a good month for Google’s search share. It increased its share by 1% from August, hitting the 45.1% mark, according to comScore qSearch. Nielsen//NetRatings was even more optimistic, indicating that…

DigitalLife is “the ultimate consumer technology, gaming & entertainment event of the year”. The four-day event is dedicated to exposing the digital culture of tomorrow to the consumers of today. Products showcased include…

Last week’s Trends Report “Thinking outside the Banner” focused on the new type of ad network, one whose inventory wasn’t limited to IAB formats. And, in a break with traditional web site based networks, many of these companies…

Almost ten months ago, I made some predictions for what might happen before the close of 2006. Similar to our Trends piece on the un-network ad networks, this particular prediction involves an issue that leaves many ad…

On Monday, comScore Networks released its findings from the comScore Mobile Tracking Study. The results indicated that 29% of European Internet users access the Web through mobile devices on a regular basis, while only…