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Niche Podvertising Medium to Reach $400M by 2011
Online video might be taking most of the online advertising buzz these days, but podcast advertising (affectionately nicknamed “podvertising”) is expected to take some of the spotlight, too.
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SellingSource.com appoints Ronald Wagner president of PartnerWeekly
LAS VEGAS – Feb. 28, 2007 – SellingSource.com, a leader in technology-driven marketing solutions, names Ronald Wagner president of its PartnerWeekly subsidiary, company officials announced today.
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Optimize This – 40 Billion Impressions
“Way back” in July 2005, News Corp went from a company known for its not quite Fair and Balanced Fox News (yet home to the Simpsons and Family Guy) to an interactive powerhouse. They did this almost overnight with their tour de…
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Agencies
Hershey, Kraft Ready S’mores Tour
Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.
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Agencies
Nickelodeon Launches Slime Tour
Nickelodeon’s infamous slime is hitting the road.
The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities.
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TLDs, Font Size and Your Site
It’s common sense that top-level domains (TLD) have a strong influence on domain name selections and the perceptions that are formed by consumers. Rich Brooks of flyte new media wrote an interesting, albeit “unscientific” study…
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Google Being Evil in Poland?
So, what kind of beef could Google possibly have with a small group of Polish poets? The kind that’s bad enough to spur the search giant to file for legal action against them.
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Wikipedia Now Top Ten, Needs Wikiasari’s Help
Regardless of how reliable Web users deem Wikipedia, there is little doubt that it has grown into one of the more influential and referred-to sites on the Internet today. A recent report by comScore confirms this notion, indicating that…
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Microsoft Challenges YouTube with Soapbox
In yet another catch-up attempt, Microsoft unveiled its online video upload site called Soapbox to the general public in a beta release.
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The Grandma Standard
One of the most important things you can do to reduce your exposure to legal liability when running advertising, is to make sure that the ads you run are actually true. According to the Federal Trade Commission, as an affiliate, you…
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