If you follow the public companies within the Internet advertising space, you should have some familiarity with the rise and fall of Valueclick. The stock went from around $13 in the middle of 2006, doubled within five…

If asked what an unknown article in the DMConfidential might cover, longtime readers as well as significant others to writers of this publication might guess any of the following – a) Google, b) search arbitrage, or c) the ringtone…

Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under.

Borders has rolled out a new option to reward its loyalty program members.

Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision.

“Mad Men” captures advertising’s golden era

Expanding on a program to offer parking services to cycling enthusiasts, Kryptonite will install bike racks in four U.S. cities over the next several months.

Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site.

According to a recent study conducted by Nielsen//NetRatings, e-mail sites are tops in terms of advertising revenue-generating Web site categories in the U.S. In July 2007, e-mail sites generated $260.4 million in ad revenue.

Recent figures released by Nielsen//NetRatings shows that Google is, once again, the top search provider in the U.S. The numbers collected for the month of July 2007 show that Google handled 4.1 billion queries during the month, or…