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Spam is Huge in Q3 07
Commtouch, a company that “is dedicated to protecting the integrity of the world’s most widespread form of communication, e-mail,” released a report last week that indicates that spam reached a new record in the third quarter of this year.
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Blockbuster, Inc. named AzoogleAds as its Search Engine Marketing
NEW YORK – Azoogle.com, Inc. (www.AzoogleAds.com), the New York-based online marketing solutions provider, officially announced that Blockbuster, Inc. named AzoogleAds as its Search Engine Marketing “Agency of Record.” The account is managed under Bazaar Advertising, a division of AzoogleAds.
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Traffic Marketplace Unites its Online Advertising Network Offerings to Better Serve Clients
Combining Netblue and eMarketMakers Affiliate Networks Under Single Brand Yields Comprehensive Online Advertising Solution, Sets Pace for Industry
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The Real Ringtone Shakeup
About a month ago, we wrote about imminent changes in the ringtone landscape, ones that had the potential to materially impact a large percentage of those driving signups to ringtone providers. Changes can…
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Fraud 2.0
As though straight out of some biblical parable, for whatever reason, a percentage of those engaging in an activity will do it the good way while a percentage will do it the bad way. In sports or academics, they call it…
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News, the Broken Variety: Weather Allergies
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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iLegal – Confusion over FTC Press Release
Confusion over FTC Press Release – “FTC Approves Affiliate Marketing Rule Regarding Use of Consumer Information”
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Agencies
Taco Bell Runs World Series Giveaway
If one player on either team steals a base in the World Series, it’s free crunchy beef tacos all around at Taco Bell.
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Agencies
Fred Claus’ Film Gets Free Vignettes, Sweeps and Video Game
Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9.
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Agencies
JCPenney Names Anik to Marketing Post
JCPenney has named Ruby Anik as senior vice president and director of brand marketing.
Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer.
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