Graeme Grant

• 

  Agencies

  Showrooming – Why It Isn’t as Bad as Retailers Think

  Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.

• 

  Agencies

  Creating a Meaningful Mobile Email Strategy

  Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.