Author
Curtis Thornhill
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Agencies
How IoT Offers Opportunities for Marketers
More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here’s a lesson on how IoT offers opportunities for marketers.
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Agencies
Technology’s “Strategic Imperatives” = Marketing Brilliance
Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”