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  • ItsPerformance.com Launches Superior Advertising Platform Today

    Gaithersburg, MD July 17th, 2006 – Today ItsPerformance.com launches the most innovative and effective advertising platform found on the Internet. The continued growth and confidence shown in online advertising suggests that…

  • Bet On Conviction

    Another trusted officer of a publicly traded company was arrested this week, nabbed in Texas while changing planes. No, he isn’t from Enron or WorldCom and is not accused of cooking the books or embezzlement. In fact, until his…

  • To BMT or Not To BMT?

    When mentioned among SEMs (Search Engine Marketers) in a casual setting, Bid Management Tools, which will be referred to as BMTs in this article, often dampen conversations, like talking property tax law at a cocktail party. This is…

  • Insane in the Domain

    Here are some things about domain names that I didn’t know that were mentioned in a Wall Street Journal article this week featuring a “domainologist”:
    1) There are roughly 47 million registered “.coms.” 2) The letter “a” when used

  • Direct Response In A Behavioral Marketing World

    If Google is the king of search, then MySpace is the king of the impression. Analysts, journalists, and all other sorts of “ists” have for years closely tracked the percentage of queries that each of the major search engines receives, but…

  • For Buzz or Money

    In the Internet advertising world today, there is buzz, and then there is money. Buzz is what we see with the latest Web 2.0 site that seems to offer something cool, one that looks to make it’s return
    sometime in the future. Buzz sites ranges…

  • Guthy-Renker To Acquire Stake In RealtyTracker

    Los Angeles, CA (July 20, 2006) — Guthy-Renker, one of the world’s largest and most respected direct response television companies with sales of more than $1.5 billion per year, announced today a strategic partnership in which…

  • ‘Scene’ Tour Launches Back-to-School Season

    An annual mall tour targeting teens kicked off this weekend with sponsors CosmoGIRL!, Mountain Dew, Sprint, AmEx and Tweety Bird.

  • “What If” Acquisitions – Future of Auto Buying/Selling

    I think many of us dream about getting a new car; we listen to the radio and will pay attention to the deals and see both the national and regional advertisements. The problem with this is that I believe most people do not buy…

  • DMi Partners Launches New Affiliate Network,

    (PHILADELPHIA, PA) July 3, 2006: DMi Partners announces the grand opening of their affiliate network, The DMi CPA Cafe. The CPA Cafe (www.dmipartners.com/cpacafe) will act as a meeting place where merchants connect with an aggregate of…