Author

  • FSI Big Goes Online

    Valassis Communications Inc., Livonia, MI, has signed an agreement to purchase up to 50 percent of Pacific Palisades, CA-based Merge LLC and launch an

  • Account-Specific Spotlight: Buffalo

    Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

  • Aspirin for All Ages

    Most shoppers visit drug stores at least once a week whether they’re eight or 80 years old, according to retail surveys conducted by Meyers Research,

  • In Our Back Pocket

    Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that’ s the

  • Stormy Days for Sports Sponsors

    Corruption is hardly new to the sporting world. Ever heard of the Black Sox Scandal? Money-centered players and team owners ruining seasons have become

  • Sitings

    TEN GALLON HIT www.whymilk.com Americans may be going gaga for skim, but on this site you get the whole kit and caboodle. Track the 100-city Better Bones

  • In the Driver’s Seat, Almost

    Coca-Cola, Atlanta, broke its first national NASCAR promo last month with an under-the-cap sweeps dubbed Coca-Cola Racing Family Reunion.Nine winners

  • Brokering Discounts

    Internet researcher Jupiter Communications last year released a study holding that 77 percent of Web surfers would start shopping online if they could

  • Delivering the Punch Line

    It wasn’t enough to make Clamato virtually clam free. The Mott’s, Inc. brand had to uphold a quirky image in an otherwise straight-faced blended vegetable

  • Making the Point with a Fast-Thinking Crowd

    I recently spotted this headline on a convenience store billboard: “Our Coffee is Fresh or It’s Free.” Get real, I said to myself. I want it fresh or