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Organic Group Takes on Cosmetics Manufacturers
If it says it’s organic, it better be. A new advertising campaign, launched by the Organic Consumers Association, is warning consumers that some “natural”
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Agencies
Wal-Mart Gets Ready to Retail-Tain
Disney’s Kim Possible and Scholastic’s Clifford the Big Red Dog each have play dates scheduled in Wal-Mart stores this summer. The Bentonville, AK-based
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Live from the Licensing Show: Licensing, Royalty Revenues Up
Licensing grew 4% in 2002, generating $5.8 billion in royalty revenues from manufacturers who paid for the right to use trademarks, characters, logos and artwork to sell products in the U.S.
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HSBC Hails a Cab
The HSBC Group hopes to drive home its positioning as “the world’s local bank” in a New York City cab. The Manhattan-based bank ran a May contest to crown
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Agencies
Dannon Digs Sand Soccer
The Dannon Co. will sample new Light ‘N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,
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Agencies
Back in Blonde: MGM Plans Blowout for Sequel
The outlook is blonder and greener for MGM as it prepares for next month’s sequel to one of its most successful films in recent years. Legally Blonde
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Maine to Track Marketing Spending on Drugs
Maine is close to enacting a law that will require drug companies to disclose how much they spend on marketing. Legislators approved the bill last week,
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Father Knows Best
NOW THAT THE MUSHY flowers-and-candy Mother’s Day season has passed, it’s time to break out the power tools for Father’s Day. The Hallmark Channel is
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Trial Date Set for 2004 in IRI Anti-Trust Suit Against ACNielsen
Information Resources, Inc. will go to court next year with its $350 million-plus anti-trust suit against ACNielsen, Dun & Bradstreet Corp. and IMS International.
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Spears and Skechers Settle Lawsuits
Skechers USA has settled mutual breach of contract lawsuits with Britney Spears, Sketchers said yesterday. Details of the settlement were not revealed.
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