New York, NY – November 9, 2006 – New York-based Active Response Group (ARG), a premier provider of online lead generation services, today announced its acquisition of the US assets of Oridian USA, a full-service interactive provider and display network, from Online Media Solutions, LTD, headquartered in Herzliya, Israel. The terms of the transaction were not disclosed.
The acquisition of Oridian USA will add in-depth, expert in-house media capabilities, and a proprietary display media network to ARG that will be leveraged in all lead generation and direct marketing activities. The acquisition will also provide full-service, interactive advertising resources delivering media solutions to advertisers, agencies and publishers.
“Our dramatic growth in the online lead generation space has allowed us to significantly advance our strategic plan with this acquisition,” said Brad Powers, CEO of ARG. “Oridian USA is a natural fit for us. Our combined offering of online lead generation services to be supported by ARG’s proprietary technology platform creates a more comprehensive portfolio of services to help achieve successful results for our clients.”
The Power of Performance
With the acquisition of Oridian USA, ARG’s proprietary technology platform, named Active Marketing Platform (AMP) will continue to deliver a combination of benefits that enables marketers to strategically acquire customers and communicate with them more effectively. AMP has the unique ability to:
- POWER a dynamically generated and highly scalable performance-based offer network
- TARGET consumers by specific interests, actions, and demographics (gender, age, geography)
- VALIDATE data points and cleanse records before exporting to clients
- AGGREGATE data from multiple sources in a single database
The exclusive AMP technology validates ARG’s leadership in the online lead generation sector. The Moreover, Oridian USA’s complimentary media solutions, display network and expertise with premier agencies will add another dimension in providing best in class service.
“We recognized it was time for the US operation to grow to the next level,” said Meir Zohar, CEO of Online Media Solutions, LTD. “ ARG’s unique set of capabilities, momentum, and state-of-the-art technology platform– leveraged with Oridian USA’s online advertising expertise and media resources – has now allowed us to achieve a compelling competitive advantage in the aggressive US market.”
From a corporate perspective, the sale of Oridian USA’s assets will enable the Israel-based company to focus its efforts and resources on building its fast-growing, international online advertising business, while accelerating the pace of their own proprietary technology development.
The combined company will function under the Active Response Group name. Brad Powers, CEO of Active Response Group, stated that “the integrated company provides significant opportunities of people, processes and products that will benefit the combined entity and clients on all levels.”
For more information about ARG, visit http://www.activeresponsegroup.com
About Active Response Group
Active Response Group is a premier provider for online lead generation, display advertising, and behavioral marketing, and is known as one of the industry’s largest sources for acquiring direct response customers. Headquartered in New York City and established in 2004, ARG’s combined innovative direct response technology and vast display network present advertisers marketers and agencies with a comprehensive and powerful solution to acquire a high volume of hyper qualified customers.
About Oridian Online Media Solutions
Oridian Online Media Solutions is a wholly-owned subsidiary of Online Media Solutions, LTD. headquartered in Herzliya, Israel, provides complete online media solutions to advertisers and publishers worldwide. With direct web site, network, channel and contextual advertising opportunities, Oridian is a full-service interactive provider. Oridian’s advertising solutions, with its performance-driven ad-serving technology and quality media, drive campaigns that achieve results.
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