If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user…

Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles.

Southwest Airlines has found a new way to reward frequent fliers—video games.

Hitwise recently released their “Top US Search Lists of 2006.” This list gives us a different perspective compared to other lists concerning what Web users were interested about last year.

New York, NY, January 31, 2007 – As part of a new initiative to honor individual and corporate “Rising Stars” in the direct marketing community, the Direct Marketing Educational Foundation (DMEF) announces…

When we cover the lead generation space, we most often focus on new companies, acquisitions, interesting technologies, and/or strategies used in the space. In today’s hot bed of lead generation growth, we don’t often cover or…

Hard to believe, but more than four years has passed since eBay bought PayPal. In those four years, those at PayPal, and specifically, those who decided to leave PayPal have kept busy. In the Long Island of the West, Silicon…

Victoria, British Columbia-February 1, 2007: Neverblue Media Incorporated, a private Canadian online marketing company that specializes in affiliate marketing, announced today that it has been successfully acquired by Vertrue Incorporated, a leading Internet marketing services company.

The Carnegie-Knight Task Force released a report on the Future of Journalism Education on Monday, which indicated that 57% of teachers use online news sources with some frequency.

MySpace’s huge popularity and fame has not come without a cost. As the social networking site has swelled to enormous numbers, high-profile problems involving young users have led to complaints that the company has…