The time has finally come for Google to fulfill all the buzz about its entrance into the television advertising game. According to sources, the search king has been testing out trial ads with a few partners and advertisers in Concord…

New York, March 6, 2007 — In the wake of its release of benchmarks and best practices on creative in direct mail, “Getting Creative with Direct Mail,” and its Platinum Sponsorship of the 29th Annual Caples…

Mission Viejo, CA, March 5th, 2007 – Spectrum Direct today announced the launch of the www.LinkValu.com affiliate network. Previously, Spectrum Direct contained both their traditional insurance…

I Global Direct Media, a private U.S. online marketing company, announced today that it has been successfully acquired by Solo Orbit a leading Internet marketing services…

NEW YORK, NY, February 22, 2007 – The Direct Marketing Association’s (DMA) Quarterly Business Review (QBR) for the fourth quarter (Q4) of 2006 reported the 14th consecutive quarter of positive economic growth, with findings that…

A couple weeks ago, comScore indicated that Yahoo!’s new search ads, delivered on the new platform called Panama, saw a jump in click-through rates. Yahoo!’s stock has reaped the benefits, growing more than…

A recent survey conducted by marketing firm Youth Trends shows that American youths between the ages of 17-25 like Facebook more than MySpace.

As strange as it sounds, a new report released by the Forum to Advance the Mobile Experience (FAME), and sponsored by Palm, indicates that mobile device users in developing countries are more eager to access content and…

A new report released by Nielsen titled “The State of the Console” reaffirms that gaming consoles are continuing to get a firm grip on American households. This is hardly surprising given the recent buzz surrounding new…

Compliance = Reputation = Deliverability = Profits:
This week I had the pleasure of attending Marketing Sherpa’s Email Summit in Miami, Florida. I’m always…