Brian Quinton
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Agencies
25 Trendsetters to Watch
The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts
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Agencies
McAdams VIP Campaign: 2011 IMA Award Winner
McAdams, a family-owned web-printing firm, had a B-to-B database of 1,800 existing customers, but only 350 were active. In 2010, McAdams installed a high-quality inkjet inline printer that it wanted to advertise to its customers, but also to potential new acquisitions.
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Agencies
Lapostolle’s Uncork the Passion: 2011 IMA Award Winner
Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile
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Digital
Godiva Search Engine Optimization Ensures Success: 2011 IMA Award Winner
Best Ecommerce Site Launch or Revamp | Heading into the lucrative holiday shopping season, Godiva debuted a new website. Search engine optimization (SEO) was the key to a successful launch, minimal downtime and a user-friendly experience
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Agencies
Monster.com and Alicia Keys: 2011 IMA Award Winner
Best Integration of a Campaign into a Brand’s Main Website | Looking to change jobs or score your first one? How would you like to be the social media voice for a recording superstar’s nonprofit organization? That was the incentive offered in a campaign developed by agency The Marketing Arm and online job lister Monster.com
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Agencies
Visa’s Watch Your Way to Brazil Sweepstakes: 2011 IMA Award Winner
2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa
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Agencies
Mobile Email Recipients Not Saving Messages to Read Later on Desktop: Surveys
All marketers know that mobile devices enable consumers to check email whenever and where ever they want. But what they might not be considering is that once consumers read an email on their tablet or phone, they’re necessarily not saving it to follow-up on later on their desktop.
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Agencies
Improved Ecommerce Boosts Results for Green Top Sporting Goods
Enhanced shopping cart and customer path analytics are helping Green Top Sporting Goods boost its pay-per-click search results and increase sales in several product categories.
As recently as 2008, Green Top’s website offered product listings but no way of making purchases. Visitors clicking on specific items were often brought to the manufacturers’ sites.
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Agencies
Mobile Users, Flummoxed By Log-In, Search and Payment Problems, Tweet Their Woes
Think consumers are willing to cut the mobile channel some slack due to its newness? Think again. Among adults who made a purchase via a mobile device during the past year, 85% expect the experience to be better than purchases made through a laptop or desktop computer, according to a study of online chatter. And 41% of the comments made about some of the top mobile-using retailers reflected a fair amount of frustration.