Brian Quinton, Author at Chief Marketer

2012 PRO Award Finalist: Ryan Partnership for Unilever Food Solutions

To engage more deeply with its retail-restaurant clients, Unilever Food Solutions and Ryan Partnership developed a web site and email newsletter program that treated deli and QSR owners like the foodservice pros they aspire to be. The SandwichPro.com site spotlighted client chefs, offered recipes and research, and produced a 4% increase in mayonnaise sales.

Agencies

2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors

The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don’t actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.

2012 PRO Award Finalist: Upshot for Hilton Worldwide

Hilton Worldwide strives to be the first choice (if not the only choice) when owners take steps to expand their property portfolio. To establish that amount of valued advocacy, Hilton and agency Upshot created Owner’s Access to exceed owners’ highest expectations.

Agencies

2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

Agencies

2012 PRO Award Finalist: MSL New York for Procter & Gamble

P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

Agencies

2012 PRO Award Finalist: George P. Johnson for Cisco

Cisco’s 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, “A Matter of Time”.

2012 PRO Award Finalist: Team Detroit for Ford Motor Co.

Ford is an avid supporter of breast cancer awareness and early detection and, since 2005, has maintained a program to help further the cause. Called "Warriors in Pink" and developed in collaboration with Team Detroit, the program revolves around an apparel line in which 100% of the net proceeds go to fight breast cancer.

Agencies

Marden-Kane: Sweeps Today All about the Data Security

Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.

Agencies

Ryan Partnership Knows the View from the Aisles

In-store marketing has grown up into a more impactful, data-driven proposition: shopper marketing. And that means a greater involvement by promotional agencies in designing, activating and analyzing campaigns brands run inside retail outlets, says Karen Gebhart, senior vice president of Ryan Partnership, one of this year’s Top 10 in-store/shopper marketing specialist agencies.

Agencies

Draftfcb’s Integrated Take on CPG Promotions

CPG promotions have grown way beyond trading stamps and FSIs, and agency Draftfcb aims to stay ahead of the wave of change in shopper behavior with social and mobile campaign integrations.