Brian Quinton, Author at Chief Marketer

Kimberly-Clark Lets Walmart Shoppers Use Mobile to Win “Cars 2” Merchandise

Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature.

Agencies

Uni-ball Leaves Broadcast Behind for Social, Retail Campaigns

Uni-ball has typically been a broadcast kind of brand, running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national retail promotion.

Mobile

Web Beats Apps on Tablets

Tablets are coming up fast, but are they a lightweight laptop or a large-screen mobile device? Both, of course. But in their mobile guise, while tablets

Not Your Father’s Mobile Ad Campaign

Research suggests that display ads in mobile may get much more attention from viewers than similar ads on websites, mainly because the screens are so

Social

Yes, Social Coupons Do Drive New Business: ForeSee Study

Since their inception, social coupons such as those promoted by Groupon and LivingSocial have been dogged by the reputation that they don’t work very well to create new, loyal customers.

But a new study suggests that social coupons—now morphed into `Daily Deals`–may be in fact be very effective at attracting new business. After that, building the loyalty is up to the merchant

Agencies

Profiling, Segmenting Helps Jos. A Bank Move Beyond RFM

Fashion apparently knows no economic slowdown. Jos. A. Bank Clothiers has been in expansion mode since 2000, when it maintained 100 stores. At last count, it had passed the 500-store mark, with plans calling for further growth.

The company isn’t pulling back on its direct marketing plans, either. According to John Lewis, director of database marketing, the apparel firm’s challenge is not only finding new customers, but investigating more efficient ways of keeping the customers it has.

Agencies

Corona CMO Talks Social and Mobile Marketing: Q&A

If you don’t know where your beach is, real or imagined, Corona will help you find it. It’s latest program, “Find Your Beach,” uses social and mobile to encourage people to dream up their own beach setting as opposed to just enjoying the tranquil beach images Corona has conjured up for years.