Beth Negus Viveiros
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Email
Emails We Love: Valentine’s 2012 Edition
Responsys reports the volume of promotional emails for the week prior to Valentine
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Agencies
Chief Marketer Listline February 13
New lists featured this week include ReachBase Meeting Planners Masterfile and TheStreet.com Postal Membership File.
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Agencies
Aggregated Content Helps Microsoft VAR Start Social Conversations
Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.
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Agencies
Content is Key in B2B Social Strategies
Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.
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Watch Your Mouth: Is Professional Language Getting Too Blue?
Maybe I’ve been watching a little too much “Downton Abbey” lately, but I think we as a society
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Data & Analytics
Email Watch: Nook Scores High With Pop Quiz
This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our
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Agencies
Marketers Must Focus On Outcome, Not Output, Metrics
Not all metrics are good metrics. Merely because a brand is well “liked” on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full of leads at a conference, or sending out a set quota of email blasts, is not the most productive way of measuring marketing’s effectiveness.
The trap many marketers fall into is focusing on output-based metrics, as opposed to outcome metrics, says Laura Patterson, president and co-founder of VisionEdge Marketing.
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Email
Email Watch: Happy New Year!
Did marketers ring in the new year in your email inbox? A few staggered through mine after the clock struck 12, with varying results. The honor of the first email crossing my inbox in 2012
