Beth Negus Viveiros
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Email
Emails We Love: Spider-Man Swings Into An App
I recently purchased tickets to take my kids to see “Spider-Man: Turn Off the Dark” on Broadway during spring school vacation. The kids are pretty excited, and so are their dad and I. Hey, it’s Spider-Man, it’s singing and dancing, what more could you need? Well, how about an app?
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Social
The Marketing Potential of Facebook’s Timeline
Facebook’s Timeline offers marketers an opportunity to tell a larger, more engaging story around their brands and its history or culture. Here’s what to make of that chance.
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Agencies
Using Web Data to Improve Your Retail Storefront
For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.
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Agencies
Need a Better Facebook Ad? Show a Cat
Red Square’s cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.
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Agencies
directXchange by NEMOA
National E-tailing and Mailing Organization of America fall conference
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MCM Operations Summit
Multichannel Merchant Operations Summit, the only conference exclusively devoted to direct-to-consumer operations and fulfillment
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Email
Email Watch: J. Jill Dresses to Under-Impress
While I am a semi-regular customer of J. Jill, I’m not always overwhelmed by their email creative.
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Email
Email Inbox Placement Rates Decline 6%
Email inbox placement rates declined to a record low of 76.5% in the second half of 2011, according to Return Path’s most recent Global Email Deliverabilty Benchmark Report.