Beth Negus Viveiros
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Agencies
Using Big Data to Create More Efficient Email Marketing Campaigns
More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.
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Email
Emails We Love: Clever Copy Round-Up
Emails from Angie’s List, Disney and Domino’s were among those that got us to open and click-through this week. Here’s why.
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Agencies
CM Listline: Multichannel Marketing to Investors
Savvy investors need to be on the lookout for new opportunities and optimization strategies to maximize growth potential, so an integrated multichannel marketing mix may be worth the investment.
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Email
Pet Photographer’s Email Goes to the Dogs
When she opened Westway Studios, San Diego-based pet photographer Terran Bayer knew email would be a cost effective way to build her customer base. What she didn’t realize was email marketing can be full of challenges for novices who don’t know the rules.
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Data & Analytics
Tips for Maximizing Your Email Marketing Campaign Reach
To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.
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Agencies
Brand Consistency Helps Vistaprint Connect With Prospects
A consistent brand presence across channels
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Agencies
B2B Firms Must Rethink the Lead Supply Chain
The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited
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Email
Trigger Email Open Rates Soar: Trend Report
Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than “business as usual” messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association’s Email Experience Council and Epsilon.
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Data & Analytics
Enewsletters Help Direct Selling Consultants Connect With Prospects
Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.