Beth Negus Viveiros

• Email

  Emails We Love: A Quick Welcome From Shaws, But No Follow-Through

  Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?

• Agencies

  Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce

  Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition

• Email

  Emails We Love: America’s Test Kitchen Hits the Right Notes

  With laid-back yet refined copy, America’s Test Kitchen’s weekly “Notes” enewsletter serves as an apt ambassador for the brand.

• Email

  Email Sign-Up Scorecard: Sephora, Hot Topic, Kenneth Cole

  I tried to sign-up for three marketers’ email lists this week, two successfully and one not so much so.

• Agencies

  Conversion Rates Top Concern for UK Email Marketers

  Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council’s fifth annual national Email

• Email

  Emails We Love: Anthropologie Sets a Mood

  Like the chain’s retail stores, Anthropologie’s emails convey a sense of being bohemian yet elegant, and funky yet upscale.

• Mobile

  Avengers Assemble at Walmart—Well, Most of Them

  Walmart’s mobile campaign with “The Avengers” is fun, but like the schemes of the foes the superheroes face, flawed in its execution.

• Email

  Emails We Love: Etsy Creates a Boutique in the Inbox

  Unless you’re looking for a very particular niche, or a favorite artisan’s work, browsing Etsy can be a bit daunting. Where is one to start? The site’s daily email blasts solve that problem nicely.

• Agencies

  Incorporating QR Codes into Multichannel Campaigns

  When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

• Successful B2B Marketing Requires Time and Planning

  Chief Marketer recently talked with MaryAnn Kleinfelter, to get her thoughts on what makes a successful B2B multichannel marketing program.